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Shell Vacations Hospitality Earns “Best in Show” Spectrum Award from AMA Phoenix for the Black Friday Travel Sale & Scavenger Hunt

Tuesday, June 21st, 2011

Shell Vacations Hospitality, with Partners HeBS Digital and BLAZE PR, wins “Best in Show” Spectrum Award

Phoenix, AZ.  June 16, 2011-Shell Vacations Hospitality announces receipt of the “Best in Show” Spectrum Award from AMA Phoenix, for the “12 Days Before Black Friday Travel Sale & Scavenger Hunt”. The multi-channel marketing campaign, launched together with Shell Vacations Hospitality partners Hospitality eBusiness Strategies (HeBS Digital) and BLAZE PR, also won in the following categories at the 2011 Spectrum Awards:

  • Interactive/Online – Online Marketing Campaign
  • Interactive/Online – Microsite

The “12 Days Before Black Friday Travel Sale & Scavenger Hunt” microsite, designed by HeBS Digital, launched on October 31, 2010. The daily scavenger hunt ran for 12 days leading up to Black Friday. A collaborative effort by all three companies, the campaign was a resounding success in terms of revenue, viral buzz and media coverage. Historically a slow booking period for hoteliers, the sale generated over 2,000% ROAS, significantly added to Shell Vacations Hospitality’s social media following, and increased the brand’s email and mobile opt-in lists. BLAZE PR secured campaign coverage on CNN.com, AOL Travel Online, BusinessReviewUSA.com, Budget Travel, TravelwithVal.com, WTSP.com and more.

Consumers were requested to spread word of the sale through social media sites such as Facebook, Twitter, Digg and YouTube. Daily prizes included single-night complimentary stays in Las Vegas, given to 12 winners on the 12th day, five-night stays at any Shell Vacations Hospitality resort, and more. The grand prize was a five-night stay at a beachfront resort in Kauai, including an airfare voucher. The grand prize was awarded at random to one of the entrants who collected all 12 clues by returning to the interactive site each day.

“Shell Vacations Hospitality is proud to accept these prestigious awards,” said Shallana Lynn Edwards, Director of eMarketing. “We achieved all of our campaign goals of boosting year-over-year revenue on the website, increasing awareness of Shell Vacations Hospitality’s discounted rates to 20 destinations, and considerably increasing our social media, email and mobile opt-in lists for future marketing efforts. Shell Vacations is thankful that AMA Phoenix has recognized the creativity and results of this campaign, and for the support provided by our partners BLAZE PR and HeBS Digital.”

The awards were presented at the 2011 Spectrum Awards ceremony, held this past May at the Sheraton Phoenix Downtown. AMA Phoenix granted 42 awards in 11 categories, including one “Best in Show” award that carried across all the categories. In addition to earning the “Best in Show” title, Shell Vacations Hospitality garnered recognition for “Best Online Marketing Campaign” and “Best Microsite,” both of which fell under the Interactive/Online category.

About Shell Vacations:
Shell Vacations offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations LLC, is a premier developer of upscale vacation ownership resorts. For more information, please visit http://www.ShellVacationsClub.com or http://www.shellhospitality.com.

About Hospitality eBusiness Strategies (HeBS Digital):
Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (http://www.HeBSDigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 130 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info(at)hebsdigital(dot)com.

SHELL VACATIONS BUILDS PORTFOLIO WITH ACQUISITION OF ICONIC SAN DIEGO HOTEL

Thursday, May 26th, 2011

NORTHBROOK, IL.  (May 26, 2011) – Shell Vacations, featuring a collection of 25 unique resorts in major travel destinations throughout North America, today announced the addition of San Diego’s iconic Park Manor Suites to its portfolio of properties. As part of the acquisition, the company also announced it will officially change the name to Inn at the Park in an effort to maintain brand recognition with other similar properties within the Shell Vacations collection.  Inn at the Park is also the name of one of the hotel’s restaurants.

The historic hotel is situated steps away from the world famous Balboa Park in the Hillcrest community and is the premier, all-suite boutique hotel in the city offering easy access to the world-renowned San Diego Zoo, the Old Globe Theatre, 15 museums, beautiful gardens and the city’s best performing arts venues.

“After more than five years of searching in the San Diego area, we are delighted to have found our dream property.    The ambiance, location and timeless appeal of Inn at the Park are ideal for our family of customers both current and future”, says Sheldon H. Ginsburg, Chairman of Shell Vacations LLC.

“We are very pleased and excited to announce the acquisition and addition of this historic hotel into the Shell Vacations’ portfolio.       Inn at the Park will be a signature location for our Company and we look  forward to serving its customers and guests with the quality and service our Company is known for,” says Tracy L.  Sherles, President and COO of Shell Vacations LLC.

With a reputation for superior service, gorgeous neo-renaissance architecture and home-away-from-home amenities, the Inn at the Park is an ideal addition to the Shell Vacations family of hotels and resorts that are designed to accommodate leisure vacations, business trips and everything in between.
The classic hotel features a combination of studio, one and two bedroom suites, ranging in size from 525 to 1,000 square feet, with 9-foot ceilings and large sage windows with postcard-picture views of the city below.   Some units have balconies for enjoying the famed San Diego weather.

The property offers two dining outlets popular with guests and locals.    Inn at the Park restaurant is located on the street level and is imbued with European ambiance, while serving fresh regional American cuisine including the finest seafood that San Diego is known for.  Open seven nights a week, it boasts live entertainment at the lively piano bar and a popular Karaoke night.

Located on the awe-inspiring seventh floor Penthouse, Top of the Park restaurant offers panoramic views of Balboa Park, downtown and San Diego Harbor and is open weekdays for “lunch with a view.” Complimentary Deluxe Continental breakfast is served to hotel guests in the Penthouse each morning and the site is also host to some of San Diego’s most dazzling weddings and special event celebrations.

Designed by Frank P. Allen in the Italian Renaissance style, the hotel is closely tied to San Diego civic history.  The red brick building was originally built as an apartment complex to house the architect and his family.   Frank P. Allen is also known for his design of the stately Cabrillo Bridge.   In 1991 it was named a Historic Site of San Diego.  Keeping the original design footprint of the suites, the hotel also boasts one of the most grand and detailed lobbies in the city.

In addition to leisure travel, the Inn at the Park suites are also ideal for extended business stays offering Wi-Fi access, parking and a close proximity to major business and medical hubs such as Scripps Mercy Hospital, UCSD Medical Center and the many bio-tech and communications firms that call San Diego home.
“We simply couldn’t be happier or more enthusiastic about our acquisition of Inn at the Park.    We look forward to embracing the staff and ensuring they feel very much a part of our employee family.    We pride ourselves in our commitment to every member of our employee team as well as to the quality service offered to every guest at Shell Vacations hotels and resorts”, says Susan C.  Kelley, President Shell Vacations Club and Hospitality.

About Shell Vacations:
Shell Vacations offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler.  Shell Vacations LLC, is a premier developer of upscale vacation ownership resorts. For more information, please visit www.ShellVacationsClub.com or www.shellhospitality.com.

Carriage Ridge Resort Named a Top-Ranked Hotel on Expedia® Insiders’ Select™ List

Tuesday, May 10th, 2011

Carriage Ridge Resort Takes Title for the 2nd Year in a Row

Barrie, Ontario (PRWEB) May 10, 2011

Expedia® has named Carriage Ridge Resort among the top-ranked hotels on this year’s Expedia Insiders’ Select™ list. This is the 2nd year the Carriage Ridge Resort has been selected for this honor. The Insiders’ Select list formally recognizes individual hotels worldwide that consistently deliver excellent service, a great overall experience and a notable value. The full list represents only 500 of Expedia’s top-ranked hotels selected from the more than 130,000 properties offered by Expedia®, the world’s largest online travel company.

“Delivering our guests superior service is a top priority at Carriage Ridge Resort,” said Faye Blewett, Resort Manager. “We are pleased that our efforts have been acknowledged by Expedia travelers and we look forward to extending our high level of service to even more guests.”

The 2011 Expedia Insiders’ Select™ list is compiled based on the more than 500,000 annual Guest Reviews collected by Expedia, combined with a value rating and the local market expertise of more than 500 Expedia employees in local markets worldwide, resulting in an easy-to-browse list that provides travelers with a powerful way to find the perfect hotel using the trusted insight of other travelers like them. The list showcases the diverse selection of travel destinations and hotel properties.

For more information, visit http://www.expedia.com/insidersselect.

About Shell Vacations Hospitality:
Shell Vacations Hospitality offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit http://www.shellhospitality.com.