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Shell Vacations Hospitality Earns “Best in Show” Spectrum Award from AMA Phoenix for the Black Friday Travel Sale & Scavenger Hunt

Tuesday, June 21st, 2011

Shell Vacations Hospitality, with Partners HeBS Digital and BLAZE PR, wins “Best in Show” Spectrum Award

Phoenix, AZ.  June 16, 2011-Shell Vacations Hospitality announces receipt of the “Best in Show” Spectrum Award from AMA Phoenix, for the “12 Days Before Black Friday Travel Sale & Scavenger Hunt”. The multi-channel marketing campaign, launched together with Shell Vacations Hospitality partners Hospitality eBusiness Strategies (HeBS Digital) and BLAZE PR, also won in the following categories at the 2011 Spectrum Awards:

  • Interactive/Online – Online Marketing Campaign
  • Interactive/Online – Microsite

The “12 Days Before Black Friday Travel Sale & Scavenger Hunt” microsite, designed by HeBS Digital, launched on October 31, 2010. The daily scavenger hunt ran for 12 days leading up to Black Friday. A collaborative effort by all three companies, the campaign was a resounding success in terms of revenue, viral buzz and media coverage. Historically a slow booking period for hoteliers, the sale generated over 2,000% ROAS, significantly added to Shell Vacations Hospitality’s social media following, and increased the brand’s email and mobile opt-in lists. BLAZE PR secured campaign coverage on CNN.com, AOL Travel Online, BusinessReviewUSA.com, Budget Travel, TravelwithVal.com, WTSP.com and more.

Consumers were requested to spread word of the sale through social media sites such as Facebook, Twitter, Digg and YouTube. Daily prizes included single-night complimentary stays in Las Vegas, given to 12 winners on the 12th day, five-night stays at any Shell Vacations Hospitality resort, and more. The grand prize was a five-night stay at a beachfront resort in Kauai, including an airfare voucher. The grand prize was awarded at random to one of the entrants who collected all 12 clues by returning to the interactive site each day.

“Shell Vacations Hospitality is proud to accept these prestigious awards,” said Shallana Lynn Edwards, Director of eMarketing. “We achieved all of our campaign goals of boosting year-over-year revenue on the website, increasing awareness of Shell Vacations Hospitality’s discounted rates to 20 destinations, and considerably increasing our social media, email and mobile opt-in lists for future marketing efforts. Shell Vacations is thankful that AMA Phoenix has recognized the creativity and results of this campaign, and for the support provided by our partners BLAZE PR and HeBS Digital.”

The awards were presented at the 2011 Spectrum Awards ceremony, held this past May at the Sheraton Phoenix Downtown. AMA Phoenix granted 42 awards in 11 categories, including one “Best in Show” award that carried across all the categories. In addition to earning the “Best in Show” title, Shell Vacations Hospitality garnered recognition for “Best Online Marketing Campaign” and “Best Microsite,” both of which fell under the Interactive/Online category.

About Shell Vacations:
Shell Vacations offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations LLC, is a premier developer of upscale vacation ownership resorts. For more information, please visit http://www.ShellVacationsClub.com or http://www.shellhospitality.com.

About Hospitality eBusiness Strategies (HeBS Digital):
Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (http://www.HeBSDigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 130 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info(at)hebsdigital(dot)com.

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007

Thursday, March 19th, 2009

New York, NY – December 5, 2007 – Hospitality eBusiness Strategies, (HeBS), NYC today announced receipt of two Gold and one Bronze HSMAI Adrian Awards in multiple Web Marketing categories. The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), the international organization of sales and marketing professionals representing all segments of hospitality, travel, and tourism. The awards recognize the highest standards of excellence in website design and marketing, based on creative innovation and success in meeting practical objectives such as increased conversion rates and ROIs. Winners were chosen from thousands of entries submitted from all over the world.

Hospitality eBusiness Strategies received two Gold awards and one Bronze award in the Web Marketing category for its clients: 

Web Marketing for a Hotel – Chain, Affiliated Group, or Franchise System:

   •    Gold to Shell Vacations Hospitality, a collection of 23 one-of-a-kind resorts

   •    Bronze to Daytona Hotels, a group of 22 resorts and hotels in Daytona Beach

         operated by Ocean Waters Management

 Web Marketing for a Hotel – Individual Property:

   •    Gold to The King and Prince Beach and Golf Resort on St. Simon’s Island

Max Starkov, HeBS president and CEO, is pleased to receive the prestigious awards, explaining that “hoteliers today understand the critical link between an effective business strategy and website design excellence in delivering a real ROI-based direct-to-consumer online distribution strategy. HeBS created the overall structure, functionality needs, optimization blueprint, and messaging strategies for these websites. Each client was equipped with a fully optimized, consumer-focused website with robust user-friendliness, search engine optimization, travel booker compatibility, and customer interactivity.”

“Having our website recognized by winning a Gold Adrian Award is a huge step for us towards establishing our group of unique resorts as a brand.” said Karen Johnson, Director of Sales & Marketing for Shell Hospitality. “We are able to compete more effectively through the online channels because our website speaks to our customers and was created with their needs in mind.”

Michael Johnson, General Manager of King and Prince Beach & Golf Resort says, “Our new website reflects the beauty of the resort and its destination. We are thoroughly pleased with the outcome and the benefits we will reap in the online channel.”

About HeBS

Hospitality eBusiness Strategies, Inc. (HeBS) is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 450 hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at www.hospitalityebusines.com or by email at info@hospitalityebusiness.com.

Editorial Contact:

Max Starkov/Jason Price

Hospitality eBusiness Strategies, Inc.

14 E. 60 th Street, Suite 400, New York, NY 10028

Phone 212-752-8186

Email info@hospitalityebusiness.com

Web: www.hospitalityebusiness.com

Hospitality eBusiness Strategies Wins Five WebAwards

Thursday, March 19th, 2009

 

New York, NY – September 18, 2007 –Hospitality eBusiness Strategies, (HeBS), New York City, today announced receipt of five 2007 Web Marketing Association WebAwards for exceptional achievement in website development, including the Outstanding Website in Hotel and Lodging award for New Harmony Inn in Indiana. Entries were judged on top web site design, ease of use, copy writing, innovation, content, interactivity, navigation, and use of technology.

Along with Outstanding Website in Hotel and Lodging for 2007, HeBS received Hotel and Lodging Standard of Excellence awards for:

   •    Shell Vacations Hospitality, an exclusive provider of hospitality services with a

         collection of 23 resorts, lodges and hotels in destinations throughout the US and

         Canada

   •    Mountain Park Lodges, operator of four outstanding resorts and lodges in Jasper,

         Canada

   •    New Yorker Hotel, a major leisure, business and group hotel in New York, NY

   •    Heart of America Restaurants & Inns, owner and operator of 26 restaurants and

         hotels in ten metropolitan areas of six Midwestern states

 Max Starkov, HeBS president and CEO, “In addition to unique and creative design, the awards committee values usability issues like the tiered navigational structure, trust and credibility of content, and the overall marketing messages. Hoteliers appreciate the increasing importance of these factors in ensuring that an attractive website also produces revenues and grows the direct-to-consumer online distribution strategy. All five award winners clearly understand the competitive advantages of a well executed Internet strategy with a powerful web presence that enables them to reach out directly to their customers, lessening dependence on third parties and avoiding price and brand erosion.

This award underscores the importance of how a creative, informative, visually pleasing Website can add genuine value to hotel marketing and distribution efforts.”  According to Denis Strekalov, Art Director, “a hotelier’s ability to generate consumer interest in their property relies on the successful union of an e-marketing strategy and creative design. We proudly develop sites that create the hotel experience, before the guest steps foot into the hotel. This philosophy has guided our business and we are extremely proud to have our efforts recognized with all winners.”

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.      

                                                  

The WebAward recognizes the very best of website design and development, where entries are judged on seven criteria including: innovation, content, technology, interactivity, navigation, copywriting and ease of use.  Judges are comprised of marketing, advertising, public relations and Internet professionals from more than 40 countries encompassing a wide range of markets and creative and communications disciplines.

About HeBS

Hospitality eBusiness Strategies, Inc. (HeBS), based in New York City, is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. HeBS has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective in the hospitality industry gained through working with over 450 hospitality companies: major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Contact HeBS at www.hospitalityebusines.com and by email at info@hospitalityebusiness.com.

Editorial Contact:

Max Starkov/Jason Price

Hospitality eBusiness Strategies, Inc.

14 E. 60 th Street, Suite 400, New York, NY 10028

Phone 212-752-8186

Email info@hospitalityebusiness.com

Web: www.hospitalityebusiness.com