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HeBS Announces Shell Vacations Hospitality’s Black Friday Campaign!

Wednesday, November 11th, 2009

HeBS is proud to announce the launch of Shell Vacations Hospitality’s Black Friday mini site and campaign: http://www.shellhospitality.com/Black_Friday/. This holiday-themed mini site, designed and marketed by HeBS, offers incredible travel savings at “Black Friday” discounts, all leading up to the final reveal on Friday, November 27, 2009.

Each feature of the site is interactive and provides teasers, current travel specials, facts about the 26 Shell Vacations Hospitality hotels and resorts, and more. Users can also click to follow @SVHResorts on Twitter, become a fan on Facebook, track the countdown to Black Friday, and sign up for Mobile Alerts to receive updates, news and “Sneak Peek” specials before the upcoming sale.

Shell Vacations Hospitality Black Friday Mini Site by HeBS

Shell Vacations Hospitality Black Friday Mini Site by HeBS

In addition to driving traffic to the website, this campaign will increase Twitter followers and Facebook fans, respectively; will add to Shell’s M-list for Mobile marketing; and will generate revenues thanks to adept traditional online and Web 2.0/Social Media marketing as well as incredible holiday travel special offers and packages.

Shell Vacations Hospitality offers a collection of 26 resorts, hotels and lodges ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Canada, and Mexico, and enjoy San Francisco’s arts district, lodge living in Whistler, Southwest-style casitas along the fairways of Arizona’s top-rated golf courses, lanais overlooking Hawaii’s pounding surf, and more. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts.

The Black Friday mini site launched in early November and all deals and specials will be revealed on Black Friday, November 27, 2009.

To take part in the festivities and to be eligible for all sales, click here to sign up for Black Friday alerts!

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007

Thursday, March 19th, 2009

New York, NY – December 5, 2007 – Hospitality eBusiness Strategies, (HeBS), NYC today announced receipt of two Gold and one Bronze HSMAI Adrian Awards in multiple Web Marketing categories. The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), the international organization of sales and marketing professionals representing all segments of hospitality, travel, and tourism. The awards recognize the highest standards of excellence in website design and marketing, based on creative innovation and success in meeting practical objectives such as increased conversion rates and ROIs. Winners were chosen from thousands of entries submitted from all over the world.

Hospitality eBusiness Strategies received two Gold awards and one Bronze award in the Web Marketing category for its clients: 

Web Marketing for a Hotel – Chain, Affiliated Group, or Franchise System:

   •    Gold to Shell Vacations Hospitality, a collection of 23 one-of-a-kind resorts

   •    Bronze to Daytona Hotels, a group of 22 resorts and hotels in Daytona Beach

         operated by Ocean Waters Management

 Web Marketing for a Hotel – Individual Property:

   •    Gold to The King and Prince Beach and Golf Resort on St. Simon’s Island

Max Starkov, HeBS president and CEO, is pleased to receive the prestigious awards, explaining that “hoteliers today understand the critical link between an effective business strategy and website design excellence in delivering a real ROI-based direct-to-consumer online distribution strategy. HeBS created the overall structure, functionality needs, optimization blueprint, and messaging strategies for these websites. Each client was equipped with a fully optimized, consumer-focused website with robust user-friendliness, search engine optimization, travel booker compatibility, and customer interactivity.”

“Having our website recognized by winning a Gold Adrian Award is a huge step for us towards establishing our group of unique resorts as a brand.” said Karen Johnson, Director of Sales & Marketing for Shell Hospitality. “We are able to compete more effectively through the online channels because our website speaks to our customers and was created with their needs in mind.”

Michael Johnson, General Manager of King and Prince Beach & Golf Resort says, “Our new website reflects the beauty of the resort and its destination. We are thoroughly pleased with the outcome and the benefits we will reap in the online channel.”

About HeBS

Hospitality eBusiness Strategies, Inc. (HeBS) is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 450 hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at www.hospitalityebusines.com or by email at info@hospitalityebusiness.com.

Editorial Contact:

Max Starkov/Jason Price

Hospitality eBusiness Strategies, Inc.

14 E. 60 th Street, Suite 400, New York, NY 10028

Phone 212-752-8186

Email info@hospitalityebusiness.com

Web: www.hospitalityebusiness.com

Hospitality eBusiness Strategies Wins Five WebAwards

Thursday, March 19th, 2009

 

New York, NY – September 18, 2007 –Hospitality eBusiness Strategies, (HeBS), New York City, today announced receipt of five 2007 Web Marketing Association WebAwards for exceptional achievement in website development, including the Outstanding Website in Hotel and Lodging award for New Harmony Inn in Indiana. Entries were judged on top web site design, ease of use, copy writing, innovation, content, interactivity, navigation, and use of technology.

Along with Outstanding Website in Hotel and Lodging for 2007, HeBS received Hotel and Lodging Standard of Excellence awards for:

   •    Shell Vacations Hospitality, an exclusive provider of hospitality services with a

         collection of 23 resorts, lodges and hotels in destinations throughout the US and

         Canada

   •    Mountain Park Lodges, operator of four outstanding resorts and lodges in Jasper,

         Canada

   •    New Yorker Hotel, a major leisure, business and group hotel in New York, NY

   •    Heart of America Restaurants & Inns, owner and operator of 26 restaurants and

         hotels in ten metropolitan areas of six Midwestern states

 Max Starkov, HeBS president and CEO, “In addition to unique and creative design, the awards committee values usability issues like the tiered navigational structure, trust and credibility of content, and the overall marketing messages. Hoteliers appreciate the increasing importance of these factors in ensuring that an attractive website also produces revenues and grows the direct-to-consumer online distribution strategy. All five award winners clearly understand the competitive advantages of a well executed Internet strategy with a powerful web presence that enables them to reach out directly to their customers, lessening dependence on third parties and avoiding price and brand erosion.

This award underscores the importance of how a creative, informative, visually pleasing Website can add genuine value to hotel marketing and distribution efforts.”  According to Denis Strekalov, Art Director, “a hotelier’s ability to generate consumer interest in their property relies on the successful union of an e-marketing strategy and creative design. We proudly develop sites that create the hotel experience, before the guest steps foot into the hotel. This philosophy has guided our business and we are extremely proud to have our efforts recognized with all winners.”

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.      

                                                  

The WebAward recognizes the very best of website design and development, where entries are judged on seven criteria including: innovation, content, technology, interactivity, navigation, copywriting and ease of use.  Judges are comprised of marketing, advertising, public relations and Internet professionals from more than 40 countries encompassing a wide range of markets and creative and communications disciplines.

About HeBS

Hospitality eBusiness Strategies, Inc. (HeBS), based in New York City, is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. HeBS has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective in the hospitality industry gained through working with over 450 hospitality companies: major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Contact HeBS at www.hospitalityebusines.com and by email at info@hospitalityebusiness.com.

Editorial Contact:

Max Starkov/Jason Price

Hospitality eBusiness Strategies, Inc.

14 E. 60 th Street, Suite 400, New York, NY 10028

Phone 212-752-8186

Email info@hospitalityebusiness.com

Web: www.hospitalityebusiness.com