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Shell Vacations Hospitality Earns “Best in Show” Spectrum Award from AMA Phoenix for the Black Friday Travel Sale & Scavenger Hunt

Tuesday, June 21st, 2011

Shell Vacations Hospitality, with Partners HeBS Digital and BLAZE PR, wins “Best in Show” Spectrum Award

Phoenix, AZ.  June 16, 2011-Shell Vacations Hospitality announces receipt of the “Best in Show” Spectrum Award from AMA Phoenix, for the “12 Days Before Black Friday Travel Sale & Scavenger Hunt”. The multi-channel marketing campaign, launched together with Shell Vacations Hospitality partners Hospitality eBusiness Strategies (HeBS Digital) and BLAZE PR, also won in the following categories at the 2011 Spectrum Awards:

  • Interactive/Online – Online Marketing Campaign
  • Interactive/Online – Microsite

The “12 Days Before Black Friday Travel Sale & Scavenger Hunt” microsite, designed by HeBS Digital, launched on October 31, 2010. The daily scavenger hunt ran for 12 days leading up to Black Friday. A collaborative effort by all three companies, the campaign was a resounding success in terms of revenue, viral buzz and media coverage. Historically a slow booking period for hoteliers, the sale generated over 2,000% ROAS, significantly added to Shell Vacations Hospitality’s social media following, and increased the brand’s email and mobile opt-in lists. BLAZE PR secured campaign coverage on, AOL Travel Online,, Budget Travel,, and more.

Consumers were requested to spread word of the sale through social media sites such as Facebook, Twitter, Digg and YouTube. Daily prizes included single-night complimentary stays in Las Vegas, given to 12 winners on the 12th day, five-night stays at any Shell Vacations Hospitality resort, and more. The grand prize was a five-night stay at a beachfront resort in Kauai, including an airfare voucher. The grand prize was awarded at random to one of the entrants who collected all 12 clues by returning to the interactive site each day.

“Shell Vacations Hospitality is proud to accept these prestigious awards,” said Shallana Lynn Edwards, Director of eMarketing. “We achieved all of our campaign goals of boosting year-over-year revenue on the website, increasing awareness of Shell Vacations Hospitality’s discounted rates to 20 destinations, and considerably increasing our social media, email and mobile opt-in lists for future marketing efforts. Shell Vacations is thankful that AMA Phoenix has recognized the creativity and results of this campaign, and for the support provided by our partners BLAZE PR and HeBS Digital.”

The awards were presented at the 2011 Spectrum Awards ceremony, held this past May at the Sheraton Phoenix Downtown. AMA Phoenix granted 42 awards in 11 categories, including one “Best in Show” award that carried across all the categories. In addition to earning the “Best in Show” title, Shell Vacations Hospitality garnered recognition for “Best Online Marketing Campaign” and “Best Microsite,” both of which fell under the Interactive/Online category.

About Shell Vacations:
Shell Vacations offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations LLC, is a premier developer of upscale vacation ownership resorts. For more information, please visit or

About Hospitality eBusiness Strategies (HeBS Digital):
Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 130 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info(at)hebsdigital(dot)com.

Shell Vacations Hospitality Sweepstakes Wins Adrian Silver and a Magellan Silver Award

Tuesday, January 4th, 2011

Chicago, IL – November 2010 – Shell Vacations Hospitality, a collection of 23 one-of-a-kind resorts and hotels in popular destinations throughout North America, Canada, and Mexico has received the prestigious Travel Weekly Magellan Silver Award and the HSMAI Adrian Award for its Ultimate Summer Vacation Sweepstakes. The visually compelling and engaging sweepstakes was conceptualized by Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals.

The Ultimate Summer Vacation contest was created to help generate interest and buzz around the Shell Vacations resorts and offer the consumer a once-and-a-lifetime getaway to the destination of their choice. Additionally, the contest featured questions asking entrants what their summer travel plans were, where they wanted to go, for how long, and more. HeBS worked with Shell Vacations Hospitality to conceptualize, design and launch the ultimate Summer Vacation sweepstakes. The sweepstakes received over 10,000 votes, of which 49% were for Hawaii. The other top destinations were Arizona and California.

The Ultimate Summer Vacation by Shell Vacations Hospitality won the following prestigious awards:

  • The Travel Weekly Magellan Silver Award, honoring the best in travel and saluting the outstanding travel professionals behind the business.
  • Silver HSMAI Adrian Award, honoring outstanding achievements in advertising, public relations and digital marketing in the travel industry.

“We are so pleased to have received these prestigious awards for the Ultimate Summer Vacation. I think we not only achieved our original goal of increasing the email and mobile opt-in lists but also gained valuable insight into what people really wanted from their summer vacation. We are happy with the outcome and with the talented HeBS team,” said, Shallana Lynn Edwards, Director of eMarketing.

This award-winning sweepstakes, coupled with effective Internet marketing strategies that follow best practices in hotel Internet marketing and direct online distribution, has helped boost revenues for Shell Vacation Hospitality’s summer season, generate incremental online bookings and significantly build the email and mobile opt-in list to be used for future promotions.

Shell Vacations Hospitality, a client of Hospitality eBusiness Strategies offers a collection of 23 resorts and hotels in popular destinations throughout the U.S., Canada & Mexico.  All of the resorts offer an impressive selection of spacious suites, some with one or two bedrooms, multiple baths and plush living areas. Shell Vacations Hospitality brings you friendly service, superior settings, and an array of year round activities to experience whether you are on a family vacation, a business trip, or on a romantic getaway.

Supported by more than 1,100 hospitality professionals and consistently rated in the nation’s Top 50 Management companies, Shell Vacations Hospitality is the management division for Shell Vacations and handles all resort management responsibilities. Headquartered in Northbrook, Illinois Shell Vacations LLC is one of the nation’s most respected independent vacation ownership developers in the United States with over 1,700 employees serving over 125,000 owners and members.

Visit and for more information.

Hannah Klodt / Kat Calbes

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives

Monday, October 4th, 2010

HeBS has been awarded one Gold and two Silver Travel Weekly Magellan Awards for their industry-leading Web 2.0 and multichannel marketing initiatives for Shell Vacations Hospitality, JW Marriott Indianapolis, and Indian Wells. The Travel Weekly Magellan Awards, judged by the best names in the industry, recognize the industry’s best creative marketing companies and the travel professionals behind them.

HeBS received the following Travel Weekly Magellan Awards:

Gold Magellan Award:

  • Indian Wells Scavenger Hunt: Gold Magellan Award in Hotels and Resorts | Web Marketing/Advertising

Silver Magellan Award:

  • JW Marriott Indianapolis 30-Day Giveaway for Meeting Planners: Silver Magellan Award in Hotels and Resorts | Web Marketing/Advertising
  • Shell Vacations Hospitality Ultimate Summer Vacation Sweepstakes: Silver Magellan Award in Hotels and Resorts | Web Marketing/Advertising

“Winning these top Magellan Awards for Web 2.0 and multichannel marketing campaigns is confirmation that hoteliers must align their hotel websites and Internet marketing strategies with today’s hyper-interactive traveler. This means providing an engaging experience on the hotel website as well as embracing multi-channel marketing initiatives to reach people at several touch points during their travel planning process” said Max Starkov, Chief eBusiness Strategist at HeBS. “We are excited to share these awards with Indian Wells, JW Marriott Indianapolis, and Shell Vacations Hospitality, and will continue to work hard to create cutting-edge Web 2.0 initiatives and multichannel marketing campaigns that offer even more revenue-generating solutions for all of HeBS’ clients.”

The Travel Weekly Magellan Awards honors the best in the travel industry across a broad range of industry segments. Judged by the best names in the industry, the Magellan Awards represent the premier travel industry award.

“We have been working with HeBS for over four years now, and they truly have become a valued extension of our team. This award is yet another confirmation that they are committed to our success and dedicated to helping us conceptualize and launch campaigns that generate incremental revenues and are truly award-winning. We look forward to working with HeBS on many more exciting and cost-effective Internet marketing campaigns that generate high ROIs in the years to come” said Shallana Edwards, Director of eMarketing at Shell Vacations Hospitality.