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Shell Hospitality Incorporates Suite of SynXis Solutions, Boosts GDS Bookings by Over 40%

Friday, March 20th, 2009

 

Shell Vacations Hospitality, a collection of 23 upscale international timeshare properties, needed a solution to help streamline their reservations process.  Shell chose SynXis for its comprehensive CRS solutions to increase revenues and drive down overall costs.

Challenges

    •    Taking advantage of the growing online distribution channel

    •    Reservation calls were going to individual properties and were not always efficient

    •    With a timeshare business model, owners lose money when rooms go unused so it is critical that                   rooms can sell quickly.

    •    Needed to have high conversion rates from prospects

    •    Property Management System (PMS) was not integrated to CRS Solution

    •    Re-launched website with the SynXis booking engine

    •    Routed all phone calls to SynXis Call Center, available twenty-four hours a day, seven days a week.

    •    Added SynXis’ GDS Marketing with Sabre’s Hotel Spotlight, a service that strategically positions                       properties on a travel agent’s shopping screens

    •    Implement Property Connect, the 2-way PMS interface between Opera and RedX

    •    GDS bookings for same store sales increased by over 40% year over year

    •    New SynXis booking engine helped increase website sales by over 46% on same store year over year               sales

    •    The SynXis Call Center increased call conversions each month, and is now at over 16% conversion                   rates.

    •    2-way Property Connect scheduled for November 2008, to provide a true single-image of inventory at           each property, in real-time.

Visit our website for more information on SynXis www.synxis.com