Shell Hospitality Press Blog

Summary: Shell Vacations Hospitality received an Internet Advertising Competition award for its Black Friday Travel Sale initiative. The campaign won the “Best Hotel and Lodging Interactive Application” award in the 10th annual IAC competition.

Chicago (PRWEB) – April XX, 2012 – Shell Vacations Hospitality (SVH) accepted an Internet Advertising Competition (IAC) award for its successful Black Friday Travel Sale campaign. The initiative, launched by SVH and HeBS Digital, won the “Best Hotel and Lodging Interactive Application” in the 10th annual IAC competition, which highlights the best online advertising in 96 industries and nine formats.

The Black Friday Travel Sale offered users a unique special each day leading up to the four-day sale period, providing users a chance to win gift cards and hotel stays in exchange for opting into emails or text alerts. The month-long campaign generated a 50% year-over-year increase in revenue, beating expectations and topping the record-breaking revenue of the previous year’s Black Friday Sale. SVH grew its Facebook and Twitter followings and email marketing database appreciably while garnering media coverage from CBS, HuffingtonPost.com, LATimes.com, SFgate.com, and other blogs and local publications.

“The Black Friday Travel Sale campaign has proven successful each of the past three years,” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “Through sharp design and user-friendly functionality, this campaign has driven impressive – and growing – ROIs every year.”

The Black Friday Travel Sale mini-site launched on November 1, 2011, providing users a fast and easy way to book travel and standing in stark contrast to the bad weather and long waits Black Friday shoppers endure each year. The site was completely hand-drawn by HeBS Digital’s creative team and designed and built in both 3D Flash and HTML5 versions. The mini-site’s graphics can be viewed in 3D using anaglyph 3D glasses. The Black Friday Travel Sale site included seamlessly integrated interactive elements. The gritty street scene features a Facebook feed built into a poster on the wall, clickable pigeons that link to a recent Twitter posts pop-up, a storefront TV looping resort videos with a link to the SVH YouTube page, and a man holding a newspaper that links to the SVH Daily Deals page.

MEDIA CONTACT:
Ligaya Malones
CRT/tanaka
Tel: (310) 659-5380
lmalones@crt-tanaka.com

Shell Vacations Hospitality’s March Mania Promotion to Give Away Free Nights in Las Vegas and Hawaii, Unbeatable Rates up to 30 Percent Off and More

PHOENIX, ARIZ. (March 1, 2012) – In honor of the athletic insanity that ensues during the month of March, Shell Vacations Hospitality bids you the opportunity to play your own bracket this month for a chance to score a series of one-night stays at Desert Rose Resort in Las Vegas, along with a chance to win a four-night stay at Paniolo Greens Resort in Hawaii and a 40” LCD television. Enter to win here: www.ShellHospitality.com/marchmania.

Not the betting type? Desert Rose Resort will also bench its usual rates this month to offer guests steeply discounted room rates through April 1st, starting as low as $63 per night.

For the month of March, Desert Rose Resort in Las Vegas is offering 30 percent off room rates on weekdays and 20 percent off weekend rates. The March Mania special is valid for the resort’s spacious one- and two-bedroom suites for stays between March 1 – July 31, 2012. All suites feature full kitchens, separate master bedroom, living room and dining room, patio/balcony and more. While at the resort, guests will enjoy featured amenities including: a daily complimentary continental breakfast, a Manager’s Reception serving complimentary beer and wine most weekdays, fitness center, BBQ area, free parking and in-room WiFi access.

“With our March Mania specials, you could score a room for under $100 per night – which is a steal in Las Vegas,” says Karen Johnson, vice president of sales and marketing for Shell Vacations Hospitality. “Located less than two blocks from the Strip, Desert Rose Resort is a perfect choice for guests who want access to all the glitz and glam of Las Vegas with the luxury and comfort of a resort hotel.”

Shell Vacations Hospitality will select winners and offer the following prizes throughout March:

•  March 17 & 18: 32, one-night stays at Desert Rose Resort
• March 22 & 23: 16, one-night stays at Desert Rose Resort
• March 24 & 25: Eight, one-night stays at Desert Rose Resort
• March 31: Four, four-night stays at Paniolo Greens Resort on the Big Island of Hawaii
• April 2: Grand Prize: One, 40” LCD 1080p Big Screen Television

A total of 56 prizes will be given away; with the grand prize valued at $600. Guests wearing their favorite team apparel upon check-in at the Desert Rose this month will also receive a March Mania-themed “Slam Dunk Fun Pak” which includes an indoor basketball hoop and microwave popcorn.

For more information including contest rules or to enter the Shell Vacations Hospitality March Mania contest, head to www.ShellHospitality.com/marchmania.

About Shell Vacations Hospitality:
Shell Vacations Hospitality offers a collection of 21 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit www.ShellHospitality.com.

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FOR IMMEDIATE RELEASE
For Additional Information, Please contact
Susan Kelley at 847-564-4600, extension 181

Pictured from left to right: Lynell Kainoa-Cho, Guest Service Supervisor; Sharina Gomes, Executive Housekeeper; Jimi Santiago, Landscape Supervisor; Kalae Wheeler, General Manager; Timothy Gomes, Assistant General Manager; Mike Nordlof, Director of Engineering; Linda Anthony, Regional Vice President; Beth Poepoe, Activities Coordinator.

Northbrook, IL – February 10, 2012 - Shell Vacations Hospitality recently named the winner of its annual competition for the top management team within its company.

Under the leadership of Kalae Wheeler, General Manager of the Holua Resort at Mauna Loa
Village, located in Kailua Kona, Hawaii; Holua Resort was honored with Shell Vacations Hospitality’s Management Team Appreciation Award. This is the most prestigious recognition given to any of the 21 resorts managed by the leading organization.

According to Susan C. Kelley, President of Shell Vacations Hospitality, “In 2011, Holua Resort
excelled in all areas defining the criteria for this award. The property has a highly skilled management team who has tremendous loyalty and commitment to the company which played a key role in determining the winner for 2011. The Holua team’s dedication is unique and impressive. They are incredibly professional, and display the true spirit of Aloha in everything they do.”

The winning management team is chosen based on comment card scores, exchange company
ratings, results from employee surveys, and compliance with internal Shell Vacations Hospitality
standards. Holua Resort is an Interval International® Premier property and a very popular destination for Shell Vacations Club members. Linda Anthony, Regional VP of Shell Vacations Hospitality added, “This is a resort team with real heart. They are a group of caring, committed, dedicated employees and
professional hoteliers who strive for success every day and care about every employee and resort guest.”

Supported by more than 1,100 hospitality professionals, Shell Vacations Hospitality is the management arm for Shell Vacations and handles all resort management responsibilities. The company has been recognized in the resort and hotel industry as a premier hospitality organization.

Headquartered in Northbrook, Illinois Shell Vacations is one of the nation’s most respected independent vacation ownership developers in the United States with 24 resorts in the U.S., Mexico and Canada that are operated or affiliated with the company. The company specializes in the sales, marketing, and hospitality management of its vacations ownership resorts as well as servicing over 110,000 owners and members.