Shell Hospitality Press Blog

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Ligaya Malones

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CLAIM YOUR GETAWAY WITH SHELL VACATIONS HOSPITALITY’S WHITE WEDNESDAY TRAVEL SALE

Nearly All of Shell Vacations Hospitality’s Resort Properties to Offer Heavy Discounts for 2012 Holiday Travel Season Plus $50 Return Trip Voucher

PHOENIX, ARIZ. (November 01, 2012) – To break through the clutter of Black Friday deals and steals this year, Shell Vacations Hospitality will offer all of their deals two days before the Black Friday madness begins. The 2012 Shell Vacations Hospitality White Wednesday Travel Sale launches on Wednesday, November 21 with resort stays beginning as low as $59/night.

With more than four years of hosting Black Friday specials, an analysis of Shell Vacations Hospitality’s Black Friday bookings data reveals resort destinations like Hawaii and Las Vegas remain the most popular of the holiday travel season.

“Our guests have requested and seek the best resort deals even before Black Friday this year,” says Karen Johnson, Vice President of Shell Vacations Hospitality. “In response, our White Wendesday Travel Sale offers guests all of our best deals upfront and two days before Black Friday.”

Guests may select from a variety of White Wednesday Travel Sale deals in ideal locations, for example:

• Hawaii – Paniolo Greens Resort on the Big Island with discounts up to 40% off
• California – Inn at the Opera in San Francisco, Vino Bello Resort in Napa & Inn at the Park Hotel in San Diego discounted up to 40% off
• Arizona golf resorts – Legacy Golf Resort in Phoenix for up to 50% off and Starr Pass Golf Suites in Tucson discounted 45% off
• Las Vegas – Up to 40% off at the Desert Rose Resort  through September 2013

To snag these deals, guests must book by Cyber Monday, November 26 for stays through much of 2013*.

In addition, guests who book during the White Wednesday Travel Sale for stays anytime between January 1-31st, 2013 will receive a $50 return trip voucher for a future booking of two nights or more to a participating Shell Vacations Hospitality property and is valid for up to one year. The return trip voucher will be emailed upon checkout.

For more information regarding the White Wednesday Travel Sale, including more details about the $50 return trip voucher and to enter for a chance to win daily prizes and the grand prize, a 16GB iPad mini, head to www.ShellHospitality.com/blackfriday.

*Check terms and conditions per resort.

About Shell Vacations Hospitality:

Shell Vacations Hospitality offers a collection of 20 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit www.ShellHospitality.com.

HeBS Digital is proud to be the recipient of two 2012 Travel Weekly Magellan Awards, recognizing HeBS Digital for their innovative and industry-leading website design and multichannel marketing campaigns. Two Silver Magellan Awards were earned for the Shell Vacations Hospitality Black Friday Travel Sale and Revere Hotel (Northwood Hospitality) websites.

HeBS Digital received the following 2012 Travel Weekly Magellan Awards:

Revere Hotel (Northwood Hospitality): Silver Magellan Award in Hospitality Marketing – Website
Shell Vacations Hospitality Black Friday Travel Sale: Silver Magellan Award in Hospitality Marketing – Web Marketing/Advertising

“These Travel Weekly Magellan Awards confirm that HeBS Digital continues to produce website designs and multichannel marketing campaigns that are innovative and ahead of the marketplace,” said Max Starkov, President & CEO at HeBS Digital. “Our main goal is to always offer exceptional revenue-generating solutions for our clients, and awards like these recognize that we are consistently reaching new heights with our services.”

Travel Weekly’s Magellan Awards honor innovators in the travel industry across a broad range of industry segments. Decided on by a panel of travel experts, Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all.

“We are honored and proud to have won our 2nd consecutive Silver Travel Weekly Magellan Award for our yearly Black Friday Travel Sale campaign” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “We look forward to partnering with HeBS Digital again this year on the Black Friday project, and to continue our tradition of creating an award-winning strategy and microsite for this campaign.”

About HeBS Digital:

HeBS Digital is the hospitality industry’s leading full-service digital marketing, hotel website design and online channel strategy firm, based in New York City (www.HeBSdigital.com).

HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 220 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.

About Travel Weekly

Online or in print, Travel Weekly brings depth, context and perspective to events in the industry. By providing news, research, opinion, analysis and information found nowhere else, Travel Weekly maintains its position as the most important and influential source of news, data and commentary to the travel industry.

In addition to a weekly print publication, TravelWeekly.com is updated multiple times every day and is the most-visited industry website. (It was recently honored as one of the “10 Greatest Business Media Websites” by Media Business magazine). Additionally, TravelWeekly.com’s Hotel Search – powered by HTI – includes more than 130,000 hotel listings and the Cruise Search features over 18,000 cruise sailings.

Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194/posts

Phoenix, AZ (PRWEB) May 15, 2012

Shell Vacations Hospitality (SVH) is excited to announce the receipt of two AMA Phoenix Awards for its Black Friday Campaign and site redesign. The Tenth Annual AMA Phoenix Spectrum Awards, distributed May 9, were given to the best and brightest of the marketing world, with categories ranging from Interactive/Online to Print to Direct Response.
Shell Vacations Hospitality won awards in the following categories:

• Interactive/Online – Microsite for the Black Friday Campaign
• Interactive/Online – Website – E-Commerce for the http://www.shellhospitality.com redesign

The Black Friday Travel Sale took the best Interactive/Online – Microsite title for the second consecutive year, offering users a unique special each day for a month, leading up to a four-day sale period during which time users could win gift cards and hotel stays in exchange for email and text opt-ins. Launched by SVH and HeBS Digital, the campaign generated a 50% year-over-year increase in revenue over last year’s award-winning sale.

The redesigned http://www.shellhospitality.com boasted easy-to-use drop-down menus, a built-in online reservations system and vivid images of Shell’s resorts and hotels. Designed by HeBS Digital, the site operates as a portal to more information about Shell Vacations’ various properties and a travel guide to dozens of destinations.
“We are honored to accept these prominent awards from AMA Phoenix,” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “We were able to boost year-over-year revenue while bolstering future marketing efforts by building social media, email and mobile opt-in numbers. Shell Vacations would like to thank AMA Phoenix for recognizing the creativity of our campaign and the functionality of our redesigned website.”

About Shell Vacations Hospitality
Shell Vacations Hospitality offers a collection of 24 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit http://www.shellhospitality.com.

About AMA Phoenix
The American Marketing Association, Phoenix Chapter (AMA Phoenix) was established more than 50 years ago. It is the only professional marketing association that covers all disciplines in the marketing spectrum. From monthly professional development luncheons to special interest groups (SIGs) to exciting industry-wide events, AMA Phoenix is the one association that helps marketers stay on top of industry trends and connects them to the very best professionals in the Valley. The Spectrum Awards marks the AMA Phoenix’s 10th year Anniversary recognizing the efforts of marketers throughout the Valley. To find out more about the American Marketing Association’s Phoenix Chapter or to learn about other upcoming events or becoming a member or sponsor, please visit http://www.amaphoenix.org.