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Archive for 2012

HeBS Digital Wins 2012 Travel Weekly Magellan Awards For Excellence in Website Design and Multichannel Marketing

Thursday, September 27th, 2012

HeBS Digital is proud to be the recipient of two 2012 Travel Weekly Magellan Awards, recognizing HeBS Digital for their innovative and industry-leading website design and multichannel marketing campaigns. Two Silver Magellan Awards were earned for the Shell Vacations Hospitality Black Friday Travel Sale and Revere Hotel (Northwood Hospitality) websites.

HeBS Digital received the following 2012 Travel Weekly Magellan Awards:

Revere Hotel (Northwood Hospitality): Silver Magellan Award in Hospitality Marketing – Website
Shell Vacations Hospitality Black Friday Travel Sale: Silver Magellan Award in Hospitality Marketing – Web Marketing/Advertising

“These Travel Weekly Magellan Awards confirm that HeBS Digital continues to produce website designs and multichannel marketing campaigns that are innovative and ahead of the marketplace,” said Max Starkov, President & CEO at HeBS Digital. “Our main goal is to always offer exceptional revenue-generating solutions for our clients, and awards like these recognize that we are consistently reaching new heights with our services.”

Travel Weekly’s Magellan Awards honor innovators in the travel industry across a broad range of industry segments. Decided on by a panel of travel experts, Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all.

“We are honored and proud to have won our 2nd consecutive Silver Travel Weekly Magellan Award for our yearly Black Friday Travel Sale campaign” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “We look forward to partnering with HeBS Digital again this year on the Black Friday project, and to continue our tradition of creating an award-winning strategy and microsite for this campaign.”

About HeBS Digital:

HeBS Digital is the hospitality industry’s leading full-service digital marketing, hotel website design and online channel strategy firm, based in New York City (

HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 220 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

About Travel Weekly

Online or in print, Travel Weekly brings depth, context and perspective to events in the industry. By providing news, research, opinion, analysis and information found nowhere else, Travel Weekly maintains its position as the most important and influential source of news, data and commentary to the travel industry.

In addition to a weekly print publication, is updated multiple times every day and is the most-visited industry website. (It was recently honored as one of the “10 Greatest Business Media Websites” by Media Business magazine). Additionally,’s Hotel Search – powered by HTI – includes more than 130,000 hotel listings and the Cruise Search features over 18,000 cruise sailings.

Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186

Shell Vacations Hospitality Earns Second Consecutive AMA Phoenix Award for Black Friday Campaign

Friday, September 21st, 2012

Phoenix, AZ (PRWEB) May 15, 2012

Shell Vacations Hospitality (SVH) is excited to announce the receipt of two AMA Phoenix Awards for its Black Friday Campaign and site redesign. The Tenth Annual AMA Phoenix Spectrum Awards, distributed May 9, were given to the best and brightest of the marketing world, with categories ranging from Interactive/Online to Print to Direct Response.
Shell Vacations Hospitality won awards in the following categories:

  • Interactive/Online – Microsite for the Black Friday Campaign
  • Interactive/Online – Website – E-Commerce for the redesign

The Black Friday Travel Sale took the best Interactive/Online – Microsite title for the second consecutive year, offering users a unique special each day for a month, leading up to a four-day sale period during which time users could win gift cards and hotel stays in exchange for email and text opt-ins. Launched by SVH and HeBS Digital, the campaign generated a 50% year-over-year increase in revenue over last year’s award-winning sale.

The redesigned boasted easy-to-use drop-down menus, a built-in online reservations system and vivid images of Shell’s resorts and hotels. Designed by HeBS Digital, the site operates as a portal to more information about Shell Vacations’ various properties and a travel guide to dozens of destinations.
“We are honored to accept these prominent awards from AMA Phoenix,” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “We were able to boost year-over-year revenue while bolstering future marketing efforts by building social media, email and mobile opt-in numbers. Shell Vacations would like to thank AMA Phoenix for recognizing the creativity of our campaign and the functionality of our redesigned website.”

About Shell Vacations Hospitality
Shell Vacations Hospitality offers a collection of 24 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit

About AMA Phoenix
The American Marketing Association, Phoenix Chapter (AMA Phoenix) was established more than 50 years ago. It is the only professional marketing association that covers all disciplines in the marketing spectrum. From monthly professional development luncheons to special interest groups (SIGs) to exciting industry-wide events, AMA Phoenix is the one association that helps marketers stay on top of industry trends and connects them to the very best professionals in the Valley. The Spectrum Awards marks the AMA Phoenix’s 10th year Anniversary recognizing the efforts of marketers throughout the Valley. To find out more about the American Marketing Association’s Phoenix Chapter or to learn about other upcoming events or becoming a member or sponsor, please visit

Wyndham Vacation Ownership Acquires Shell Vacations LLC

Monday, September 17th, 2012

PARSIPPANY, NJ, September 14, 2012 – Wyndham Worldwide (NYSE: WYN) today announced that its subsidiary, Wyndham Vacation Ownership (WVO), has acquired privately held Shell Vacations LLC (Shell) and its subsidiaries. Shell is one of the largest independent vacation ownership club and property management groups, serving approximately 115,000 members and 19 managed resorts in North America. The purchase price for the equity of Shell is approximately $102 million in cash. The acquisition also includes $153 million of debt, which is primarily related to consumer loan receivables.
Under the terms of the agreement, WVO assumes property management operations at 19 Shell resort locations in Hawaii, California, Arizona, Nevada, Oregon, Wisconsin, Texas, New Hampshire and Canada. WVO will now also operate Shell Vacations Club (SVC), a leading points-based reservation and exchange system featuring a wide variety of member benefits and travel options, and assumes management of all SVC marketing, sales and financial services activities.

“This tuck-in acquisition is immediately accretive to earnings and generates meaningful cash flow as well as a healthy rate of return. With strong fee-for-service revenues, this acquisition is consistent with our capital-light strategy,” said Stephen P. Holmes, Chairman and CEO, Wyndham Worldwide.
“With a history that spans more than four decades, Shell Vacations is both a pioneer and a respected leader within the hospitality industry,” stated Franz S. Hanning, President and CEO, Wyndham Vacation Ownership. “We look forward to building upon Shell’s achievements and continuing the growth of its highly successful vacation club by pursuing the same formula of providing outstanding quality, value and customer care.”

“We’re excited to leverage the significant scale and expertise of WVO,” said Shelly Ginsburg, Chairman and CEO, Shell Vacations. “We believe our strong commitment to owner and guest satisfaction is complemented by WVO’s demonstrated strength in managing one of the most extensive and diversified timeshare resort portfolios.”

As one of the world’s largest hospitality companies, Wyndham Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands. Wyndham Hotel Group encompasses over 7,170 hotels with approximately 608,300 rooms worldwide. Wyndham Exchange & Rentals offers leisure travelers, including its 3.7 million members, access to approximately 100,000 vacation properties located in approximately 100 countries. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its network of over 160 vacation ownership resorts serving over 813,000 owners throughout North America, the Caribbean and the South Pacific. Wyndham Worldwide, headquartered in Parsippany, N.J., employs approximately 27,800 employees globally.

For more information about Wyndham Worldwide, please visit the Company’s website at

Wyndham Vacation Ownership, a member of Wyndham Worldwide’s family of companies, is the world’s largest vacation ownership business, as measured by the number of vacation ownership resorts, individual vacation ownership units and owners of vacation ownership interests. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its three primary consumer brands, CLUB WYNDHAM®, WorldMark by Wyndham, and Wyndham Vacation Resorts Asia Pacific. Wyndham Vacation Ownership is headquartered in Orlando, FL, and is supported by approximately 13,700 employees globally.

Media contact:
Lisa Burby
Vice President
Wyndham Vacation Ownership
(407) 626-5146

Investor contact:
Margo C. Happer
Senior Vice President, Investor Relations
Wyndham Worldwide Corporation
(973) 753-6472