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SHELL VACATIONS HOSPITALITY LAUNCHES PRE-BLACK FRIDAY DAILY DEALS COUNTDOWN

Tuesday, November 1st, 2011

Experience Early Holiday Savings with Daily Deals, Giveaways and Travel Contests

PHOENIX, ARIZ. (Nov. 1, 2011) – This year, Shell Vacations Hospitality invites weary travel shoppers to skip the stress, long lines and headaches and enjoy Black Friday savings from their favorite comfy chair.

From November 1 to November 24, Shell Vacations offers a “countdown to savings” with daily travel deals and contests ranging from iPod giveaways and $100 gift cards to a FREE seven-night stay at any Shell Vacations Hospitality resort. Shoppers can check-in daily at www.ShellHospitality.com/blackfriday for a front-of-the-line pass to holiday savings.

“We always look forward to our Black Friday Travel Sale because we love to reward our loyal customers,” said Karen Johnson, vice president of sales and marketing for Shell Vacations Hospitality. “The holiday season centers on family and we’re so happy to be a part of connecting customers with their loved ones.”

The Official 2011 Black Friday Travel Deal will be announced on November 25, allowing shoppers the chance for huge savings at all 25 of Shell Vacations Hospitality’s unique destination resorts in the United States, Canada and Mexico.

Shell Vacations’ redesigned, user-friendly website makes it easier than ever to book amazing Black Friday deals. Sample offers include:

  • Vino Bello Resort® is the Wine Country’s newest luxury resort that blends an Old World Tuscan charm with the splendor of Napa’s lush, vine-covered hills. A two-night stay at Vino Bello, seamlessly booked at www.ShellHospitality.com, will also include a $50 resort credit and complimentary wine tasting for two at Trinitas Tasting Room.
  • Experience Sin City just off the Las Vegas Strip, but far enough where you can get lost in the peace of this desert oasis. Guests who stay three nights at Desert Rose Resort® in Las Vegas receive two tickets to the World Famous Madame Tussauds.
  • Just one hour north of Toronto, Carriage Ridge Resort is Ontario’s year-round, all-season getaway. This winter, guests who book at least a two-night stay before December 15 can add two complimentary Snowshoe Passes at Hardwood Ski Trails to their package.

For more information about Shell Hospitality’s Black Friday Travel Sale, and to sign up for the e-mail newsletter for exclusive updates and amazing deals, visit www.ShellHospitality.com/blackfriday. All reservations are subject to availability and blackout dates.

About Shell Vacations Hospitality:

Shell Vacations Hospitality offers a collection of 25 resorts, hotels and lodges ideal for family vacations, romantic getaways, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit www.ShellHospitality.com.

MEDIA CONTACTS:
Mandev Khalsa
Chelsea Hartnett
BLAZE
Tel: (310) 395-5050
mkhalsa@blazepr.com
chartnett@blazepr.com

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Shell Vacations Hospitality Launches Redesigned User Friendly Website

Tuesday, October 25th, 2011

Shell Vacations Hospitality Announces New Website in Time for Black Friday Deals

Phoenix, Arizona (PRWEB) October 25, 2011

Shell Vacations Hospitality is proud to announce the launch of its redesigned website today, completely overhauling the existing www.ShellHospitality.com to create a bright, interactive and user-friendly window allowing customers to book excellent deals quickly and easily.

The new website provides users with a comprehensive overview of the destinations, including special offers, featured resorts, “go green and save” and last minute deals. Guests will experience a visually stimulating aesthetic with panoramic destination graphics in a new wide-screen format. Other new features include:

  •     Event calendars for each resort highlighting specific activities such as skiing in Whistler, visiting Ghirardelli Square in San Francisco or teeing off at The Legacy Golf Resort in Phoenix.
  •     Live feeds from Shell Vacations’ Facebook and Twitter accounts.
  •     Up-to-date technology from Shell Vacations including HTML5, making the site more accessible and user-friendly.

“We’re always looking at how we can continuously improve the online experience for our customers,” says Karen Johnson, vice president of sales and marketing for Shell Vacations Hospitality. “Our new website allows users to have a seamless experience and we will continue to deliver top-notch service on and off line.”

The new website launches in time for Shell Vacations’ annual countdown to Black Friday, making it easier to book and receive huge holiday savings at select properties. This year, 15 unique destinations will offer valuable deals, ranging from sightseeing tickets to snowshoe passes, prior to Shell’s annual Black Friday mega-sale.

As added incentive, Shell Vacations Hospitality’s pre- Black Friday deal roundup includes perks from five Hawaiian resorts offering massages, snorkeling and dolphin cruises simply for using the new, easy-to-use website to book at least five nights at one of the participating hotels between November 1 and December 15, 2011.

Vino Bello Resort® is the Wine Country’s newest luxury resort that blends an Old World Tuscan charm with the splendor of Napa’s lush, vine-covered hills. A two-night stay at Vino Bello Resort®, seamlessly booked at ShellHospitality.com will also include a $50 resort credit and complimentary wine tasting for two at Trinitas Tasting Room. Other favorite destinations offering similarly sweet deals include San Diego, San Francisco, Vegas, Canada and much more.

Anxious for more Black Friday deals? Check out the brand new www.ShellHospitality.com for amazing deals before the big day and browse the stunning new graphics to choose a favorite destination for big savings. All reservations are subject to availability and blackout dates.

About Shell Vacations Hospitality:
Shell Vacations Hospitality offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit ShellHospitality.com.

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HeBS Digital Takes Home Two Gold and One Silver Travel Weekly Magellan Awards

Tuesday, October 18th, 2011

New York, NY (October 18, 2011)HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces receipt of three Travel Weekly Magellan Awards for its cutting edge Interactive Sweepstakes and Scavenger Hunt products, as well as its ROI-centric Search Engine Marketing (SEM) campaign management.

HeBS Digital received the following Travel Weekly Magellan Awards:

Gold Magellan Awards in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Shell Vacations Hospitality Black Friday Travel Interactive Scavenger Hunt and Sweepstakes
  • Valencia Group’s Search Engine Marketing campaigns

Silver Magellan Award in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Silver Legacy Resort Casino’s the ‘You’re the Star’ Interactive Sweepstakes

Today’s hyper-interactive travel consumer has very high expectations for hotel websites and digital marketing campaigns,” said Max Starkov, President & CEO of HeBS Digital. “HeBS Digital’s products and services have consistently evolved to meet these expectations and to reach our clients’ audiences at multiple touch-points during the travel planning process. By launching campaigns simultaneously across various channels, such as the hotel website, an Interactive sweepstakes mini-site and search engine marketing campaigns, we are able to produce a much greater effect than launching these campaigns on their own. These awards are a testament to how Direct Online Channel multi-marketing initiatives such as these can be both innovative and ROI-driven at the same time, and we are proud to share these with our valued strategic clients.’

From design to marketing to client services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.

“Valencia Group has been working with HeBS Digital for over four years now, and every month they have made a point to keep us on top of the latest search engine marketing trends and continuously optimize our campaigns for increased performance,” said Wendy Norris, Corporate Director of Revenue for Valencia Group. “The result is that our search engine marketing campaigns drive significant revenues for the Valencia Group portfolio of hotel websites and have become an integral part of our online success.”

 About Hospitality eBusiness Strategies (HeBS Digital):

Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 150 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info@hebsdigital.com.

About the Travel Weekly Magellan Awards

Travel Weekly and TravelWeekly.com are the most influential B2B news resources for the travel industry, delivering news, analysis and research for travel professionals. In-depth coverage of every business sector, including airline, car rental, cruise, destination, hotel and tour operator, makes Travel Weekly an authority in the industry. The Travel Weekly Magellan Awards recognize excellence in each of these categories, honoring successful and innovative industry leaders. Additional information about the Travel Weekly Magellan Awards can be found at travelweeklyawards.com.