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HeBS Digital Takes Home Two Gold and One Silver Travel Weekly Magellan Awards

New York, NY (October 18, 2011)HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces receipt of three Travel Weekly Magellan Awards for its cutting edge Interactive Sweepstakes and Scavenger Hunt products, as well as its ROI-centric Search Engine Marketing (SEM) campaign management.

HeBS Digital received the following Travel Weekly Magellan Awards:

Gold Magellan Awards in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Shell Vacations Hospitality Black Friday Travel Interactive Scavenger Hunt and Sweepstakes
  • Valencia Group’s Search Engine Marketing campaigns

Silver Magellan Award in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Silver Legacy Resort Casino’s the ‘You’re the Star’ Interactive Sweepstakes

Today’s hyper-interactive travel consumer has very high expectations for hotel websites and digital marketing campaigns,” said Max Starkov, President & CEO of HeBS Digital. “HeBS Digital’s products and services have consistently evolved to meet these expectations and to reach our clients’ audiences at multiple touch-points during the travel planning process. By launching campaigns simultaneously across various channels, such as the hotel website, an Interactive sweepstakes mini-site and search engine marketing campaigns, we are able to produce a much greater effect than launching these campaigns on their own. These awards are a testament to how Direct Online Channel multi-marketing initiatives such as these can be both innovative and ROI-driven at the same time, and we are proud to share these with our valued strategic clients.’

From design to marketing to client services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.

“Valencia Group has been working with HeBS Digital for over four years now, and every month they have made a point to keep us on top of the latest search engine marketing trends and continuously optimize our campaigns for increased performance,” said Wendy Norris, Corporate Director of Revenue for Valencia Group. “The result is that our search engine marketing campaigns drive significant revenues for the Valencia Group portfolio of hotel websites and have become an integral part of our online success.”

 About Hospitality eBusiness Strategies (HeBS Digital):

Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 150 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or

About the Travel Weekly Magellan Awards

Travel Weekly and are the most influential B2B news resources for the travel industry, delivering news, analysis and research for travel professionals. In-depth coverage of every business sector, including airline, car rental, cruise, destination, hotel and tour operator, makes Travel Weekly an authority in the industry. The Travel Weekly Magellan Awards recognize excellence in each of these categories, honoring successful and innovative industry leaders. Additional information about the Travel Weekly Magellan Awards can be found at

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