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Shell Vacations Hospitality Earns “Best in Show” Spectrum Award from AMA Phoenix for the Black Friday Travel Sale & Scavenger Hunt

Tuesday, June 21st, 2011

Shell Vacations Hospitality, with Partners HeBS Digital and BLAZE PR, wins “Best in Show” Spectrum Award

Phoenix, AZ.  June 16, 2011-Shell Vacations Hospitality announces receipt of the “Best in Show” Spectrum Award from AMA Phoenix, for the “12 Days Before Black Friday Travel Sale & Scavenger Hunt”. The multi-channel marketing campaign, launched together with Shell Vacations Hospitality partners Hospitality eBusiness Strategies (HeBS Digital) and BLAZE PR, also won in the following categories at the 2011 Spectrum Awards:

  • Interactive/Online – Online Marketing Campaign
  • Interactive/Online – Microsite

The “12 Days Before Black Friday Travel Sale & Scavenger Hunt” microsite, designed by HeBS Digital, launched on October 31, 2010. The daily scavenger hunt ran for 12 days leading up to Black Friday. A collaborative effort by all three companies, the campaign was a resounding success in terms of revenue, viral buzz and media coverage. Historically a slow booking period for hoteliers, the sale generated over 2,000% ROAS, significantly added to Shell Vacations Hospitality’s social media following, and increased the brand’s email and mobile opt-in lists. BLAZE PR secured campaign coverage on, AOL Travel Online,, Budget Travel,, and more.

Consumers were requested to spread word of the sale through social media sites such as Facebook, Twitter, Digg and YouTube. Daily prizes included single-night complimentary stays in Las Vegas, given to 12 winners on the 12th day, five-night stays at any Shell Vacations Hospitality resort, and more. The grand prize was a five-night stay at a beachfront resort in Kauai, including an airfare voucher. The grand prize was awarded at random to one of the entrants who collected all 12 clues by returning to the interactive site each day.

“Shell Vacations Hospitality is proud to accept these prestigious awards,” said Shallana Lynn Edwards, Director of eMarketing. “We achieved all of our campaign goals of boosting year-over-year revenue on the website, increasing awareness of Shell Vacations Hospitality’s discounted rates to 20 destinations, and considerably increasing our social media, email and mobile opt-in lists for future marketing efforts. Shell Vacations is thankful that AMA Phoenix has recognized the creativity and results of this campaign, and for the support provided by our partners BLAZE PR and HeBS Digital.”

The awards were presented at the 2011 Spectrum Awards ceremony, held this past May at the Sheraton Phoenix Downtown. AMA Phoenix granted 42 awards in 11 categories, including one “Best in Show” award that carried across all the categories. In addition to earning the “Best in Show” title, Shell Vacations Hospitality garnered recognition for “Best Online Marketing Campaign” and “Best Microsite,” both of which fell under the Interactive/Online category.

About Shell Vacations:
Shell Vacations offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations LLC, is a premier developer of upscale vacation ownership resorts. For more information, please visit or

About Hospitality eBusiness Strategies (HeBS Digital):
Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 130 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info(at)hebsdigital(dot)com.


Wednesday, June 8th, 2011

Free Nights, Unbeatable Rates at Top Summer Vacation Destinations and a ‘Contest to Give’ a Dream San Diego Vacation Are Up For Grabs From Shell Hospitality

PHOENIX, ARIZ. (June 8, 2011) – Surely you’ve entered a ‘contest to win,’ but have you ever entered of a ‘contest to give? This summer, Shell Vacations Hospitality bids you the opportunity to enter a contest to give away a dream Southern California vacation to one very inspiring person in your world in its first ever Ultimate V.I.P. Contest To Give.

Perhaps it’s the selfless community volunteer working behind the scenes, a local military hero you want to honor or a dedicated teacher that you think deserves a V.I.P-worthy retreat. Starting today, visit to upload an essay or video sharing why this individual (Very Inspiring Person – VIP) should win the grand prize ultimate vacation package for two, which includes:

  • Three (3) consecutive nights stay in a one-bedroom Suite at Shell Hospitality’s newest property, Inn at the Park. Located North of San Diego, California’s historic Balboa Park.
  • $100 Dining Credit for use at Inn at the Park Restaurant & Piano Bar or Top of the Park Penthouse Restaurant
  • Round-trip Limo transfer service for two (2), to and from the hotel
  • Two (2) tickets for 5-day Unlimited Use Passes at the San Diego Zoo, Zoo Safari Park & Sea World
  • Hornblower Dinner Cruise for two (2)
  • Hot Air Balloon Ride for two (2) including breakfast

Valued at more than $1,500, guests will stay at Shell Vacation’s newest property, San Diego’s historic Inn at the Park hotel. Boasting all-suite accommodations, neo-renaissance architecture and styling, some of the area’s finest restaurants, rooftop views of “America’s Finest City,” and close proximity to San Diego’s most sought-after attractions, the Inn at the Park is the ideal place to call home for a relaxing, yet exciting Southern California vacation.

“Every year, we receive fantastic feedback on Shell Hospitality’s summer promotions,” says Karen Johnson, vice president of sales and marketing for Shell Vacations Hospitality. “This year we wanted to out-do ourselves by giving our loyal guests the opportunity to ‘pay it forward’ with the Ultimate V.I.P Contest To Give. In these times of continued economic hardship and global unrest, we are proud to be a company committed to creating special memories for our guests and their friends and families this summer vacation.”

In addition to the Ultimate V.I.P Contest To Give, Shell Vacations Hospitality is giving everyone the chance to enjoy their dream getaway with a summer promotion that ensures unbeatable deals in key destinations across the U.S. and Canada that are sure to be popular with the entire family. To take advantage of the offer, simply book three or more nights at a Shell Vacations participating resort and receive the last night free. Resort rates begin as low as $55 per night at favorite destinations including San Diego, Napa, Hawaii, Vegas and more. All travel must be booked and completed by September 5, 2011.

For a full list of resorts participating in Shell Hospitality’s summer 2011 promotion, to nominate someone you know for the Ultimate V.I.P. Contest and to see a full list of entry rules and details, simply visit All reservations are subject to availability and blackout dates.

About Shell Vacations Hospitality:

Shell Vacations Hospitality offers a collection of 25 resorts and hotels ideal for family vacations, romantic getaways, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit

Stephanie Cedeno
Chelsea Hartnett
Tel: (310) 395-5050

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